{"id":12302,"date":"2026-04-01T12:57:05","date_gmt":"2026-04-01T12:57:05","guid":{"rendered":"https:\/\/www.40-factory.com\/?post_type=event&#038;p=12302"},"modified":"2026-04-01T12:57:05","modified_gmt":"2026-04-01T12:57:05","slug":"40rocket-sales-masterclass","status":"publish","type":"event","link":"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/","title":{"rendered":"40Rocket Sales Masterclass"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The first 40Rocket Sales Masterclass designed for sales and service teams of machine builders<\/strong><\/h2>\n\n\n\n<p>Selling a connected machine is not the same as selling a machine. It requires a different approach, a different language, and a different mindset. Yet, very few sales and service teams in machine-building companies have ever been trained to do it.<\/p>\n\n\n\n<p>This is exactly where the 40Rocket Sales Masterclass comes from: a hands-on training and discussion session designed for those who, every day, need to sell not just a product, but everything around it.<\/p>\n\n\n\n<p>The first edition took place on March 31 at the <a href=\"https:\/\/www.made-cc.eu\/it\/\" type=\"link\" id=\"https:\/\/www.made-cc.eu\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\">MADE Competence Cente<\/a>r in Milan, where we are a partner. In the room were sales and service teams from several machine-building companies. On the agenda: real case studies and working sessions focused on concrete topics such as handling objections, building an effective sales pitch, and approaching conversations around servitization and digital transformation with customers.<\/p>\n\n\n\n<p>But there was one moment during the day that gave a different weight to everything else.<\/p>\n\n\n\n<p>Beko Europe and Bernucci, representing the end user perspective, took the floor in front of the OEMs in the room. Not to deliver training, but to share first-hand what it really means, from their point of view, when a machine builder proposes a digital solution to its final customer. How the relationship changes. What the buyer gains and what the seller gains. How a simple supply evolves into a true data-driven strategic partnership.<\/p>\n","protected":false},"featured_media":12291,"template":"","meta":[],"class_list":["post-12302","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>40Rocket Sales Masterclass - 40FACTORY<\/title>\n<meta name=\"description\" content=\"How do you sell a connected machine? The 40Rocket Sales Masterclass for machine builders, with direct insights from end users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40Rocket Sales Masterclass - 40FACTORY\" \/>\n<meta property=\"og:description\" content=\"How do you sell a connected machine? The 40Rocket Sales Masterclass for machine builders, with direct insights from end users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/\" \/>\n<meta property=\"og:site_name\" content=\"40FACTORY\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.40-factory.com\/wp-content\/uploads\/2026\/04\/tempImageNTN2RG-scaled-e1775046808330.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/\",\"url\":\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/\",\"name\":\"40Rocket Sales Masterclass - 40FACTORY\",\"isPartOf\":{\"@id\":\"https:\/\/www.40-factory.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.40-factory.com\/en\/event\/40rocket-sales-masterclass\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.40-factory.com\/wp-content\/uploads\/2026\/04\/tempImageNTN2RG-scaled-e1775046808330.jpg\",\"datePublished\":\"2026-04-01T12:57:05+00:00\",\"description\":\"How do you sell a connected machine? 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