{"id":12303,"date":"2026-04-01T12:57:05","date_gmt":"2026-04-01T12:57:05","guid":{"rendered":"https:\/\/www.40-factory.com\/?post_type=event&#038;p=12303"},"modified":"2026-04-01T12:58:21","modified_gmt":"2026-04-01T12:58:21","slug":"40rocket-sales-masterclass","status":"publish","type":"event","link":"https:\/\/www.40-factory.com\/de\/event\/40rocket-sales-masterclass\/","title":{"rendered":"40Rocket Sales Masterclass"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Die erste 40Rocket Sales Masterclass f\u00fcr Sales- und Service-Teams von Maschinenbauunternehmen<\/strong><\/h2>\n\n\n\n<p>Eine vernetzte Maschine zu verkaufen ist etwas anderes, als einfach nur eine Maschine zu verkaufen. Es erfordert einen anderen Ansatz, eine andere Sprache und ein anderes Mindset. Dennoch wurden Sales- und Service-Teams im Maschinenbau bisher kaum daf\u00fcr geschult.<\/p>\n\n\n\n<p>Genau aus diesem Bewusstsein heraus entstand die 40Rocket Sales Masterclass: ein praxisnahes Trainings- und Austauschformat f\u00fcr alle, die t\u00e4glich nicht nur ein Produkt, sondern das gesamte Umfeld darum verkaufen m\u00fcssen.<\/p>\n\n\n\n<p>Die erste Ausgabe fand am 31. M\u00e4rz im <a href=\"https:\/\/www.made-cc.eu\/en\/\" type=\"link\" id=\"https:\/\/www.made-cc.eu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">MADE Competence Center <\/a>in Mailand statt, dessen Partner wir sind. Vor Ort waren Sales- und Service-Teams verschiedener Maschinenbauunternehmen. Auf der Agenda standen reale Fallbeispiele und interaktive Sessions zu konkreten Themen: Einw\u00e4nde souver\u00e4n behandeln, einen \u00fcberzeugenden Sales Pitch entwickeln und Gespr\u00e4che \u00fcber Servitization und digitale Transformation mit Kunden f\u00fchren.<\/p>\n\n\n\n<p>Doch es gab einen Moment, der dem gesamten Tag ein anderes Gewicht verlieh.<\/p>\n\n\n\n<p>Beko Europe und Bernucci, als Vertreter der Endanwenderseite, ergriffen vor den anwesenden OEMs das Wort. Nicht, um zu schulen, sondern um aus erster Hand zu berichten, was es aus ihrer Sicht bedeutet, wenn ein Maschinenbauer seinem Endkunden eine digitale L\u00f6sung anbietet. Wie sich die Beziehung ver\u00e4ndert. Was der K\u00e4ufer gewinnt und was der Anbieter gewinnt. Wie aus einer reinen Lieferung eine echte, datenbasierte strategische Partnerschaft entsteht.<\/p>\n","protected":false},"featured_media":12292,"template":"","meta":[],"class_list":["post-12303","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>40Rocket Sales Masterclass - 40FACTORY<\/title>\n<meta name=\"description\" content=\"Wie verkauft man eine vernetzte Maschine? 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